Who & What are we?

Which started out as one of the first lifestyle blogs in South Africa (back in 2010), The Pretty Blog brand is now a well respected name amongst those who consume content online and on the go.

The Pretty Blog has always been an early adopter to change and in February 2018, The Pretty Blog moved it's focus from blogging, to purely inspiring our audience through our social media channels. (you can read more about the change and why we believe this is where digital is heading over here)

In short, The Pretty Blog has evolved into an inspirational guide for millennial women.

Our content primarily focusses on lifestyle, including design, décor, food, fashion, travel and weddings. Our aesthetic is youthful, modern, minimalistic and pretty.

We engage with our audience through storytelling, whether personal or brand related, and all our content ties in with our general brand aesthetic and values.

Born through the eyes of a photographer, with a love for marketing, we have evolved into an innovative marketing company, owning a few dynamic social channel.

We believe in partnering with businesses that have faith in our approach and allow us to translate their brand into a story that resonates with our audience.

Monthly, our social media channels reach over reach over 350 000 unique visitors, accumulating to 5.5 million impressions.


Our Instagram following:

93 000 followers
reaching 160 000 unique users / visitors per month
1.5 million monthly impressions

Demographics: 89% Women, majority being aged 25-35, 95% South Africa, 5% International, 45% Cape Town, 40%, Johannesburg / Pretoria, 5% Durban

 

Our facebook following:

91 600 followers
reaching 140 000 unique users / visitors per month

Demographics: 92% Women, majority being aged 25-35, 95% South Africa, 5% International, 40% Cape Town, 53%, Johannesburg / Pretoria, 8% Durban

 

Our PINTEREST following:

74 387 followers
reaching 140 000 unique users / visitors per month
3.5 million monthly impressions

Demographics: 90% International, 10% South African


Please take note that we are currently fully booked until mid august. If you want to ensure you get a spot on our editorial calendar, please book below.

Please also take note, we do not work on a trade exchange basis. We, just like you, are running a business. It took many years of blood, sweat and tears to build our audience and therefore we work on a paid for exposure basis.


 

our RATES:

 

stories:  Each of our stories are viewed between ±3000 - 8000 times.
 

Instagram / facebook STORY EDITORIAL: R2500

- including 2-3 image stories (client provides all content)
- each story linking through to your instagram
- linking to your store / event or website on the last story
- saved to our highlights for the week
- stat report

 

ONCE OFF STORY: R950 - perfect for a once off promotion eg event, SALE etc, 24 hours only.

Unfortunately we can't promote giveaways you are running on your own platform.
 

Instagram / Facebook post: R2500 per platform (lives on our feed) 

Each of our posts are viewed by an average of  ±10 000 - 30 000 users. We link through to your instagram / facebook page.

 

Instagram / Facebook giveaway: R5000 per giveaway, per platform (including follower growth)

Each of our giveaways reach an average of ±20 000 - 50 000 users and accumulates an average of 1000 - 3000* comments. Our sponsors also see a huge follower growth during this period.

 

social STORY Concept: R13 500 per platform

Creative Concept by The Pretty Blog Team - depending on your brand / service we will come up with a story that is fitting to you, as well as our audience. This can be anything from a store visit, behind the scenes shoot, with insights to your business or a editorial story idea, it all depends on what you're selling. Tell us a bit more about you and we will happily come up with an idea to showcase your brand to our audience.
Content shoot - producing up to 4 images / videos (no styled images included)
Post on our feed + link to your instagram
Editorial Instagram / Facebook Story, including up to 4 photos / videos
Link to your online store / website
Promotional offer to our readers

Access to the images for your own social media marketing
Stats Report
- R1000 per extra story (photo / video) added, R2000 per extra styled image that needs to be created

 

3 month Giveaway lead up: R18 000 per platform

Three Instagram / Facebook stories per month
One post per month
One giveaway in the last month
Monthly stats report

 

6 month social media Package: R45 500 per platform

Month one, we we start with an introduction to your company, through a social story concept. We will either visit your shop, restaurant or do an interview with your founder to tell our audience about who you are and what you do.
Followed by three stories per month eg your latest offering / products / items on sale / highlight of latest stock or a special discount for our audience etc
One Instagram / Facebook post per month
Monthly stats report

 

Pins: R500 per pin from your store or website

 

we also offer Yearly social media packages - on 12 month retainer

If you'd like to work with us over a longer period and schedule the payments monthly, please contact us and we'd love to put something together a content plan for your specific needs.

Please take note, our social media prices exclude content creation. Content creation (styled images) starting at R1500 per image. For more info about content creation or shoots, please contact us.

 

 

ADVERTISER FAQ's:

 

what is the difference between an instagram post, Instagram story & a giveaway?

Don't feel bad for asking! We work with these things all day long and we realise that terminology can be confusing.

An Instagram story, is almost like The Pretty Blog's daily news channel and only visible for 24 hour. It's generally viewed by ±3000 - 5000 users.

An Instagram post however, stays on our Instagram feed permanently and is viewed by an average of ±10 000 - 30 0000 users.

An Instagram giveaway is an Instagram post published for the purpose of running a competition, which includes social sharing and results in follower growth for our sponsor. Giveaways in general reach ±25 000 - 30 000 users, with a follower growth of ±250 - 1200 per giveaway, depending on the nature of the product or brand.

 

how do your giveaways work?

Giveaways are a fantastic means by which your brand can gain the recognition of our audience and increase its follower count! We will guide you through the process of selecting the perfect gift to give away to one lucky follower, as well as create a suitable post that will drive engagement.

Our followers will then take part by following the competition rules. We usually ask them to follow your profile and tag their friends in the comments, to help spread the word amongst their friends. Once the competition is closed, you will receive a mini campaign report from us, specifying the results achieved through hosting the giveaway, and the winner’s details.

 

content creation for your brand

If you're interested in having us create unique content for your brand, we'll happily assist through our sister company Meintjes & Co.