Who & What are we?

Which started out as one of the first lifestyle blogs in South Africa (back in 2010), The Pretty Blog brand is now a well respected name amongst those who consume content online. In 2018, The Pretty Blog moved our focus from the original blog as our main platform, to purely inspire our audience through our social media channels. (you can read more about the change over here)

In short, The Pretty Blog has evolved into an inspirational guide for millennial women.

Our content primarily focusses on lifestyle, including design, décor, food, fashion, travel and weddings. Our aesthetic is youthful, modern, minimalistic and pretty.

We engage with our audience through storytelling, whether personal or brand related, and all our content ties in with our general brand aesthetic and values.

Born through the eyes of a photographer, with a love for marketing, we have evolved into an innovative marketing channel.

We believe in partnering with businesses that have faith in our approach and allow us to translate their brand into a story that resonates with our audience.

Monthly, our social media channels accumulate over 2 million impressions and reach over 350 000 unique visitors.

Our Instagram following:

89 300 followers
1.5 million monthly impressions
reaching 160 000 unique users / visitors per month

Demographics: 89% Women, majority being aged 25-35, 95% South Africa, 5% International, 45% Cape Town, 40%, Johannesburg / Pretoria, 5% Durban


Our facebook following:

90 300 followers
reaching 120 000 unique users / visitors per month

Demographics: 92% Women, majority being aged 25-35, 95% South Africa, 5% International, 40% Cape Town, 53%, Johannesburg / Pretoria, 8% Durban

Please take note that we are currently fully booked till End of JUNE. If you want to ensure you get a spot on our editorial calendar, please book below.

Please also take note, we do not work on a trade exchange basis. We, just like you, are running a business. It took many years of blood, sweat and tears to build our audience and therefore we work on a paid for exposure basis.


our RATES:

stories:  Each of our stories are viewed between ±3000 - 5000 times.


- including 2-3 image stories (client provides all content)
- design of stories
- linking through to your instagram
- linking to your store / event or website
- saved to our highlights for the week
- stat report


ONCE OFF STORY: R950 - perfect for a once off promotion eg event, 24 hours only.

post: R2500 per platform (lives on our feed) 

Each of our posts are viewed by an average of  ±10 000 - 30 000 users. We link through to your instagram.


giveaway: R5000 per giveaway, per platform (including follower growth)

Each of our giveaways reach an average of ±20 000 - 30 000 users and accumulates an average of 1000 - 3000* comments. Our sponsors also see a huge follower growth during this period.
*We recently hit 13k entries on a giveaway


Editorial STORY Concept: R13 500 per platform

Editorial Concept by The Pretty Blog Team
Content shoot - producing up to 4 images
Post on our feed + link to your instagram
Editorial Instagram Story, including up to 4 photos
Link to your online store / website
Access to the images for your own marketing
Stats Report


3 month Giveaway lead up: R17 000 per platform

Three stories per month
One post per month
One giveaway in the last month
Monthly stats report


6 month social media Package: R29 500 per platform

We start with an introduction to your company on our stories eg video of your shop, your restaurant etc.
Followed up with three stories per month eg your latest offering / products
One post per month
Monthly stats report


If you'd like to work with us, but unsure how to structure a package, contact us and we'd love to put something together for your specific needs.

Please take note, our social media prices exclude content creation. Content creation starting at R1500 per image. For more info about content creation or shoots, please contact us.





what is the difference between an instagram post, Instagram story & a giveaway?

Don't feel bad for asking! We work with these things all day long and we realise that terminology can be confusing.

An Instagram story, is almost like The Pretty Blog's daily news channel and only visible for 24 hour. It's generally viewed by ±3000 - 5000 users.

An Instagram post however, stays on our Instagram feed permanently and is viewed by an average of ±10 000 - 30 0000 users.

An Instagram giveaway is an Instagram post published for the purpose of running a competition, which includes social sharing and results in follower growth for our sponsor. Giveaways in general reach ±25 000 - 30 000 users, with a follower growth of ±250 - 1200 per giveaway, depending on the nature of the product or brand.


how do your giveaways work?

Giveaways are a fantastic means by which your brand can gain the recognition of our audience and increase its follower count! We will guide you through the process of selecting the perfect gift to give away to one lucky follower, as well as create a suitable post that will drive engagement.

Our followers will then take part by following the competition rules. We usually ask them to follow your profile and tag their friends in the comments, to help spread the word amongst their friends. Once the competition is closed, you will receive a mini campaign report from us, specifying the results achieved through hosting the giveaway, and the winner’s details.


content creation for your brand

If you're interested in having us create unique content for your brand, we'll happily assist through our sister company Meintjes & Co.