We love

We heart My Golden Heart

July 20, 2011 by

These pretty necklaces are a must-have in every girl’s jewellery box. It goes with practically every outfit, but the best part is that it’s and accessory with a conscience.

My Gold Heart has created jobs for 4 women and 10% of all profits are donated to South African causes, including Equal Education, Catholic Welfare and Development, Bulelani Yethu Creche etc.

The dipped gold heart necklaces were conceptualised by Caera O’Shaughnessy, a stylist and make-up artist in the film industry, just over three years ago. “I received a similar heart as a gift for my 30th birthday, which a friend bought in Germany. I wanted to give my sister a heart, and when I couldn’t find one in Cape Town, I decided to make one.”

With a background in jewellery design, O’Shaughnessy had 50 hearts made and took to wearing hers daily. “Friends wanted to know where they could also get one. Josie Borain has a little shop in Imizamo Yethu, Hout Bay and started selling My Gold Heart. That’s when some of the larger retailers noticed us and we’ve been flying ever since!”

For O’Shaughnessy My Gold Heart symbolizes the love and empathy inherent in all individuals. “It’s a little seed of love that sits around your neck, and serves as a reminder that we have a choice to act from a place of compassion in each moment. A change of heart heals the world.”

All Images by Claudia De Nobrega from VDA STUDIOS

My Gold Heart necklaces consist of a 18crt gold dipped heart which hangs from an organic thread. Each heart is crafted by hand. They are also available in rhodium-plated white gold. Angel Heart, the sister range,  consists of a variety of charm necklaces made in silver which embrace inspiring virtues such as luck, grace, abundance, friendship, peace etc.

So we think they will be the perfect little gift for your bridemaids or girlfriends that help out with the wedding. For more informationa and to find stockist visit their website. They retail for about R180.

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12 Responses to “We heart My Golden Heart”

  1. Nicola July 25, 2011 at 3:07 pm #

    Apperently they are having trouble with the online store. If you would like to buy e-mail Kathy (kathyenglishb@gmail.com) for their closest stockist and she will ensure you find the necessary information. In Franschoek, Indian Summer has stock. For Joburg queries, e-mail Belinda@webmagic.co.za.

  2. Adjoa July 29, 2011 at 5:04 am #

    Wow, I love this! So gorgeous. I had something like this, but of course not exactly. I wonder what happened to it. :P


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