I didn’t have any business pursuits in mind. Rather, I just wanted a better pint. After years of buying a pint a night from my local bodega, I realised I was left increasingly unsatisfied. Pints had shrunk in size, what was once ‘natural’ could no longer be labeled as such, and flavours weren’t aligned with my more adventurous palette. So I took matters into my own hands. In the summer of 2009, I bought a tiny ice cream maker, got in touch with local farmers and began foraging for local ingredients. I took some of my homemade ice-cream to a birthday party and everyone there couldn’t stop raving about it. The following week the phone started ringing off the hook. Everyone wanted a pint of my homemade scream. I quickly set up a website and started collecting email addresses of potential customers. I then rented a commercial kitchen in Long Island City and launched MilkMade
’s monthly ice-cream membership at the end of 2009.